Develop Smart, Winning Content that Converts

Anyone can plug a prompt into ChatGPT. But you don’t want regurgitation — you want original, affordable excellence.

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Want to know the truth about AI-generated content? It is not original. Articles generated by tools like ChatGPT are a mashup of content that already exists on the Internet. That may be great for your competitors, but it’s not good enough for you.

Content created by The Forum is all original. While ChatGPT is a remarkable tool for generating text, it lacks the innately human qualities of creativity, critical thinking, and emotional intelligence that are crucial for producing original, thought-provoking content. By engaging human writers at The Forum, clients can tap into the depths of human creativity and intellect, resulting in content that is truly unique, impactful, and capable of sparking meaningful discussions.

We know what you’re thinking: “That means your content is more expensive!” The Forum charges less on average than the standard marketing or PR agency because of our omnichannel approach. We don’t upcharge for human-created content. It comes standard.

ChatGPT is an impressive language model that utilizes cutting-edge artificial intelligence to generate text-based responses. It has been trained on an extensive dataset and can provide quick and coherent answers on a wide range of topics. It’s great for generating the occasional email. However, for creating original, thought-provoking content, human writers possess certain unique qualities and advantages that make them the preferred choice. Let us show you the difference.

Building Your Content with The Forum

Many agencies charge an arm and a leg for content development, or they add it as an extra charge on top of already exorbitant prices. That’s not how The Forum operates. Content development — everything from email campaigns to social media to case studies — is part of our retainer-based package. We customize that package based on your business and its current needs. And so do our offerings when you are ready to scale or shift.

Here are some of the content development services we offer:

Content Strategy: The Forum will work with you to develop a comprehensive content strategy aligned with your business goals and target audience. We will identify the most effective content types, channels, and messaging to engage your audience and drive desired actions.

Content Planning and Creation: The Forum can assist in planning and creating various forms of content, including blog posts, articles, social media updates, videos, infographics, and more. We will help ensure your content is valuable, relevant, and tailored to your audience's needs and preferences.

Storytelling: Effective storytelling is a powerful way to engage audiences. The Forum can help you develop compelling narratives around your brand, products, or services, weaving in emotions and experiences that resonate with your target customers.

Visual Content: Engaging visuals can significantly enhance content effectiveness. The Forum can create or recommend visual elements such as images, graphics, and videos to complement your written content and make it more engaging and shareable.

SEO Optimization: The Forum can optimize your content for search engines, helping your small business improve its visibility and organic reach. We will conduct keyword research, optimize on-page elements, and develop a content structure that aligns with SEO best practices.

Social Media Management: Managing social media platforms effectively is crucial for engaging your audience. The Forum can help you develop a social media strategy, create compelling posts, schedule content, engage with followers, and analyze social media performance.

Content Distribution: The Forum can help you distribute your content through various channels, including email marketing, influencer partnerships, content syndication, and paid advertising, to ensure it reaches your target audience effectively.

Performance Tracking and Optimization: The Forum will track the performance of your content and marketing campaigns, using analytics tools to measure engagement, conversions, and other relevant metrics. We will provide insights and recommendations for improving content effectiveness and achieving your goals.

Your content is only as good as your digital environment, which is why we take a holistic, omnichannel approach to content creation.

Work with San Diego’s Premier Content Development Agency

Content development is one of the smartest and easiest ways to differentiate your company in a sea of copycats. We can promise quick turnarounds and professionally crafted work, from blog posts and case studies to eBooks and white papers.

The Forum is an experienced, full-service digital marketing agency in San Diego with years of proven success. We help businesses stay one step ahead of their competition by boosting their online presence and attracting new potential customers.

Don’t miss out on elevating your business to the next level. Contact us today to get started on your unique content development strategy.

Daphne Gaghagen

Head of Content, San Diego, California

Partners with clients to make websites that convert clicks to leads.

Recent 6-Month Results

for a leader in commercial retail.
in search engine results for a competitive product-based and GEO-targeted keyword.
for a regional AEC firm.
of website visitors to leads for a B2B services provider.
for a large professional services firm.
of digital ads for professional services client.
in high-profile industry-specific publication.
in placed content for high-profile startup.