Building Your SEO Strategy with The Forum

As a full-service digital marketing agency, The Forum views digital marketing as essential to the success of every business. SEO is one of the most important components of a successful marketing strategy. By leveraging keywords and unique, useful content, The Forum can boost your website’s organic search result rankings in order to increase the number of visitors. It’s not just about volume, however, because sending thousands—or millions—of unqualified or uninterested people to your website doesn’t necessarily make a successful SEO strategy. The Forum gets results by conducting research into your industry and business to target your ideal audience. By developing a strategy that attracts potential customers most qualified for your business, we offer effective and efficient results that don’t waste time or money.

Of course, “content is king.” But there’s a lot more that goes into a successful SEO strategy. The Forum can further strengthen your business’s online presence with a multi-tiered approach:

Focus on keywords. The Forum has extensive experience using keyword research as part of effective SEO strategies. We can help your business rank higher in search results for keywords closely associated with your business. How often do you click results on the second or third page? What about fourth? The higher you rank in search engines, the more likely potential customers are to find your website.

SEO best practices. It’s not enough to simply have a website anymore. Without a focus on the structure and navigation of your website, you’re still likely to lose out on a lot of business. That’s why The Forum prioritizes creating functional, easy-to-navigate websites that can be crawled by search engines and used by real people alike. We include meta descriptions, titles, and body content to further optimize your site. We also have experience creating responsive, mobile-friendly websites to ensure all bases are covered.

New, unique content. It’s not enough to publish a few articles and never update your site again. Google’s algorithm needs fresh, quality content on a regular basis to rank your business as an authority in your area. The Forum creates specialized content for clients in many different industries. We can help you too.